Wayne Liu.

Product Engineer / UX Designer / Founder of TiHUBB
Bridging Product, Design & Engineering for Seamless Experiences.

01 / BACKGROUND

Over the past decade, I have led digital products across tourism, cross-border e-commerce, and enterprise solutions—ranging from mobile apps and marketing hubs to complex supply chain architectures. Hands-on experience enables me to analyze products through business logic, data structure, and UX.

Great digital products should be as precise as Swiss watchmaking and as pure as modern architecture.

As a Product Engineer and UX Designer, I believe exceptional products are ordered expressions of complex systems. Whether working on digital retail for France's ARAMIS Group, analyzing RIB Germany systems, or building high-concurrency domestic platforms, my focus remains constant: transforming intricate business needs into intuitive user experiences through solid architecture and restrained design.

Now at TiHUBB, I bring enterprise product methodologies into every custom site build, ensuring your web presence drives sustainable growth.

02 / EXPERTISE

CROSS-BORDER & DIGITAL RETAIL

International Digital Retail

Contributed as UX specialist for ARAMIS Group (France) auto-retail and RIB (Germany) software iterations, gaining deep cross-cultural insights.

ARCHITECTURE & MID-END SYSTEM

High-Throughput Mid-End Platforms

Led core marketing hubs and supply chain architectures for top e-commerce players, mastering complex data routing and large-scale events.

PRODUCT ENGINEERING

Product Engineering & Craftsmanship

Fluent in full-stack web technologies, bridging design and engineering to build performant, maintainable digital products.

UX & UI DESIGN

UX & UI Design Systems

End-to-end UX workflow from user research and information architecture to intuitive interfaces aligning with human mental models.

03 / INTERESTS

TRAVEL

Seeking visual inspiration beyond the grid.

COFFEE

Micro-gram level extraction ratios within precise logic.

MUSIC

Rhythmic slices in time domain overlapping with code streams.

FILMING

Editorial cinematic storytelling framed in dynamic shadows.

04 / CONNECT